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: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)

ISBN : #3319241826 | Date : 2017-09-06

Description :

PDF-b8524 | ​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management… Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)


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by Robert Zniva : Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)

ISBN : #3658155884 | Date : 2016-09-27

Description :

PDF-83228 | Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience für diese Zielgruppe anzubieten. Altern wird hierbei nicht nur als Jahreszahl, sondern als multidimensionaler Prozess untersucht…. Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)


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by Verena König : Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)

ISBN : #3834921815 | Date : 2010-02-24

Description :

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Whats Your Business Corporate Processes PDF 1f3060d50

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by Claire T. Tomlins : What’s Your Business?: Corporate Design Strategy Concepts and Processes

ISBN : #1472417461 | Date : 2014-10-28

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PDF-920ae | What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local … What’s Your Business?: Corporate Design Strategy Concepts and Processes


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by Miriam Mennen : An Analysis of Ryanair’s Corporate Strategy

ISBN : #3640569342 | Date : 2010-03-22

Description :

PDF-28db1 | Essay from the year 2005 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % – A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The a… An Analysis of Ryanair’s Corporate Strategy


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: [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]

ISBN : # | Date : 2002-04-17

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PDF-b5d06 | … [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]


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by Rainer Krumm : Outbound-Praxis: Aktives Verkaufen am Telefon erfolgreich planen und umsetzen (German Edition)

ISBN : #3834922005 | Date : 2010-06-25

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PDF-93b37 | Dieses Praxisbuch präsentiert das komplette Outbound-Wissen aus einer Hand. Fragen der Auswahl und Qualifizierung von Outbound-Agenten und des Mitarbeitermanagements werden ebenso behandelt wie die verkaufsorientierte Gesprächsführung im Outbound. In der 3. Auflage finden Sie die Kommentierung der aktuellen Rechtsprechung zum Thema Outbound-Telefonie…. Outbound-Praxis: Aktives Verkaufen am Telefon erfolgreich planen und umsetzen (German Edition)


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by Oliver Tross : Implementation of a city marketing strategy

ISBN : #3638709752 | Date : 2007-07-29

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PDF-93bf3 | Master’s Thesis from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities underg… Implementation of a city marketing strategy


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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

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PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

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PDF-d8158 | The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much though… Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book


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