Pricing Strategy Audit Kent Monroe PDF 9216c6d19

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The Pricing Strategy Audit PDF




by Kent B. Monroe : The Pricing Strategy Audit

ISBN : #1907766006 | Date : 2010-09-20

Description :

PDF-b39ab | An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: •to measure and improve the effectiveness of your present pricing strategy •or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices – and how to balance them. Then g… The Pricing Strategy Audit


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by Samuel Renseg : Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW

ISBN : #1475104928 | Date : 2012-04-07

Description :

PDF-db40e | “Article Marketing 1101”, the one stop resource for all your writing needs. Following are some of the fantastic features this eBook has to offer: • Types of article marketing techniques (eBooks, SEO, blogs). • Step by step instructions on writing eBooks, Blogs, SEO articles. • Tips on writing effective Articles. • Unique Article Wizard Tutorial. • How to research keywords. • How t… Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW


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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Brand Aesthetics G Mazzalovo PDF Ace2bd021

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by G. Mazzalovo : Brand Aesthetics

ISBN : #0230336736 | Date : 2012-07-24

Description :

PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics


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Higher Education Consumer Choice Hemsley Brown PDF 0081a1a82

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by J. Hemsley-Brown : Higher Education Consumer Choice

ISBN : #1137497181 | Date : 2015-12-23

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PDF-eb34f | Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, chan… Higher Education Consumer Choice


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EinfBChrung Die DIAS Matrix Advertising Strategy PDF 290505047

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Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition) PDF




by Udo Rosowski et al. : Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition)

ISBN : #3640348974 | Date : 2009-06-19

Description :

PDF-59a47 | Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: “-“, Ruhr-Universität Bochum (Institut für Arbeitswissenschaft), Sprache: Deutsch, Abstract: Werbung und Marketing-Aktivitäten sind in hohem Maße abhängig von der zielgruppengerechten Ansprache und Gestaltung der Werbemaßnahmen. Dies gilt in gleiche… Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition)


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Strategic Digital Interactive Financial Services PDF 9f18d3a93

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Strategic Focus on Digital Interactive TV in Retail Financial Services PDF




by Adrian Watts : Strategic Focus on Digital Interactive TV in Retail Financial Services

ISBN : #1843110709 | Date : 2001-05

Description :

PDF-098a3 | The rapid expansion of digital TV services in the UK in recent years, in advance of other countries, has exceeded all forecasts. Developing an iDTV offering, with transnational capabilities, is expensive but a powerful sales and marketing tool – if you are not currently established in the market you need to be. This report offers a guide to building and launching an iDTV solution for your business… Strategic Focus on Digital Interactive TV in Retail Financial Services


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Strategic Focus on Digital Interactive TV in Retail Financial Services by by Adrian Watts

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CIM Study Text Strategic Management PDF 43f83903c

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CIM Study Text: Strategic Marketing Management Paper 11, Diploma PDF




by The CIM : CIM Study Text: Strategic Marketing Management Paper 11, Diploma

ISBN : #075174090X | Date : 1999-05

Description :

PDF-a41b1 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Study Text: Strategic Marketing Management Paper 11, Diploma


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Surviving Rough Economy Essential Businesses PDF 39a720f5e

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by Jez Hunt : Surviving a Rough Economy: An Essential Guide for Businesses

ISBN : #095620600X | Date : 2009-03-23

Description :

PDF-f4abb | … Surviving a Rough Economy: An Essential Guide for Businesses


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Applying Cognition Consumer Focused Advertising Psychology PDF 34300eba2

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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

Description :

PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg) PDF




by Jason Kelly : Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

ISBN : #1118914597 | Date : 2016-04-25

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PDF-8cf27 | Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who’s driving it, who’s paying for it, and who’s profiting. Bloomberg’s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, explor… Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


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Streetcorner Strategy Winning Local Markets PDF 337298ce7

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by Robert E. Hall : The Streetcorner Strategy for Winning Local Markets

ISBN : #0963948504 | Date : 1994-05-12

Description :

PDF-cc6c5 | A clear and concise game plan for anyone interested in understanding what profitable local markets are about. Bill Saporito, Member, Board of Editors Fortune… The Streetcorner Strategy for Winning Local Markets


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Brand Destiny Ultimate Bottom Line Ebook PDF 36ad070b6

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by Marc H. Rudov : Brand Is Destiny: The Ultimate Bottom Line

ISBN : # | Date : 2017-02-07

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PDF-35f9f | Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM’s revenues shrank 19 quarters in a rowApple’s new spaceship HQ will kill its brandUnions impede the su… Brand Is Destiny: The Ultimate Bottom Line


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Trendology Advantage Data Driven Real Time Marketing PDF 245afb7ac

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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #134950243X | Date : 2014-11-11

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PDF-bb99f | In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe…. Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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Luxury Lies Marketing Shattering Illusions PDF 5df82bc01

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

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PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand by by M. Sicard

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